Meet the Team Behind Quidd — The Leading Marketplace for Digital Collectibles

Quidd’s founding team is uniquely qualified to lead the next evolution in collectibles.

Quidd is the original digital collectibles and NFT marketplace. For over six years, Quidd has facilitated the issuance, sale, and exchange of limited-edition, officially licensed digital collectibles, featuring more than 325 of the world’s most beloved brands, including Marvel, Disney, Game of Thrones, Rick And Morty, and more.

The Inventors of Native Digital Collecting

Quidd was founded in 2015, but its origin story starts earlier.

In 2012, key Quidd team members joined The Topps Company, the iconic purveyor of sports and entertainment trading cards and collectibles, to start a new digital business unit. While there, they pioneered native digital collecting, a new way of amassing collectible items using mobile apps, powered by free-to-play (F2P) economics.

In many ways, the first six years of Quidd can be described as “NFTs before there were NFTs.”

Collecting items digitally was a novel idea, with users excited that it could happen outside the context of a game. Before this, people could purchase or trade for in-game items like cards or character assets, but they weren’t ever really theirs. After Quidd introduced digital items tradeable in the real world, fans could not only trade digital trading cards, but most importantly, own them.

The idea to introduce digital collectibles worked incredibly well. The portfolio of digital trading card apps, featuring licenses from Major League Baseball (MLB), the National Football League (NFL), the English Premier League, Bundesliga, Major League Soccer (MLS), UEFA, and Star Wars, vaulted Topps into a Top 50 iOS developer by global revenue in 2014, 2015, and 2016, with the franchise cumulatively grossing over US$125 million in digital trading card revenue in just under seven years.

The success of native digital collecting at Topps created a conviction in Quidd’s founding team that a format shift wasn’t just likely, it was inevitable.

Why Digital Collectibles?

Building collections is a universal experience. For some, it’s sports trading cards, for others, it’s rocks and gemstones, but in all instances, there’s an emotional connection. Quidd’s founding team understood this, but also developed a founding thesis for the impending format shift by thinking of a collectible as a “store of value.” Through this lens, collecting physical trading cards will eventually go the way of now outdated physical stores of value, such as paper money or stock certificates.

Quidd’s team also understands the importance of a smooth user experience, and presentations that produce the smoothest, most accessible experience will win the “format war,” eventually replacing platforms and marketplaces that came before them. VHS tapes were replaced by DVDs, which lost out to streaming, and online banking and digital currencies are quickly replacing paper money. Similarly, Quidd believes that NFTs will eventually replace trading cards.

Founders With over 20+ Years of Experience

The team behind Quidd is made up of industry veterans with over 20 years of combined experience working with digital and physical collectibles. There are currently 11 team members working remotely in countries like the United States, Brazil, Hong Kong, and the Philippines. As such, Quidd operations are highly capital-efficient and designed for longevity and long-term collector confidence.

Michael Bramlage

CEO and Co-Founder

• Current CEO, Co-Founder of Quidd; in five years has built the largest assortment of digital collectibles on the planet
• Former VP of Digital at Topps; pioneered native digital collecting, creating a franchise that has grossed over US$125 million in digital trading card revenue since its inception
• Former Head of Product for Nokia’s flagship mobile app store; launched and scaled marketplace to 3.6 billion annualized downloads
• Former Product Manager, Microsoft
• BBA, University of Michigan — Ross School of Business

Timothy High

VP of Engineering

• Current VP of Engineering at Quidd; in five years, built high throughput B2C2C marketplace technology, capable of processing 100 transactions per second
• Former CTO, PagPop, a leading online payments provider in Brazil
• Former Software Architect, Sakonnet Technology, a high-frequency energy trading firm
• 25 years of software development and software architecture experience

Quidd’s Advisors

Quidd’s primary backer is Animoca Brands, the global leader in branded blockchain gaming. Animoca is led by visionary chairman Yat Siu and has directly invested in nearly all of the most successful blockchain collectibles and gaming companies in the past three years.

Yat led the acquisition of Quidd in 2020 with a keen eye to upgrading the platform — and its extensive assortment of collectibles — into a crypto-native marketplace pulsating with thousands of branded NFTs.

About Quidd

Quidd is the original digital collectibles and NFT marketplace. For over five years, Quidd has facilitated the issuance, sale, and exchange of limited-edition, officially licensed digital collectibles, featuring more than 325 of the world’s most popular brands, including Marvel, Disney, Game of Thrones, Rick and Morty, and more.

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